🎙️ From the Desk of Jason Wade, Host of the NinjaAI Podcast
In today’s noisy, AI-saturated marketing world, few voices cut through with as much clarity and relevance as Seth Godin.
He’s been teaching us for decades that real marketing isn’t about hacks — it’s about human connection. And ironically? That’s exactly what today’s AI-driven SEO needs most.
Here’s how Seth Godin’s ideas align perfectly with what we now call GEO — Generative Engine Optimization.
🧠 Godin’s Core Message Still Wins
Seth has always preached:
- Be remarkable (Purple Cow)
- Build trust before you sell (Permission Marketing)
- Consistency is credibility (The Practice)
Now imagine applying that to your website, your blog, your brand.
In a world where AI tools like ChatGPT and Google’s SGE generate direct answers from online content, the only way to stand out is to be:
- Clear
- Trustworthy
- Consistently valuable
SEO in 2025 isn’t about tricking Google anymore. It’s about earning AI trust.
🔍 SEO vs. GEO — and Why Godin Would Love GEO
SEO helps you show up in search engines.
GEO helps you show up inside AI-generated answers — like when someone asks ChatGPT:
“Who’s the best pest control expert in Winter Haven?”
“What’s the best AI marketing strategy for startups in Florida?”
GEO is about structuring your content to be machine-readable, trustworthy, and useful — which mirrors exactly what Godin says good marketing should be.
✅ Three Things Seth Would Tell You To Do Now
- Stop chasing keywords. Start solving problems.
Write for people, not bots. Help your audience feel seen. - Be generous. Give away your best insights.
That’s how AI engines learn to trust your content. - Optimize for trust, not just traffic.
GEO rewards transparency, clarity, and consistency — not gimmicks.
🧭 Final Takeaway
Seth Godin may not talk about structured data, alt tags, or prompt stacks — but his advice is exactly what you need to win the new search game.
At NinjaAI.com, we believe in building content worth finding, optimizing it for both humans and generative AI, and helping businesses of every size be the trusted answer in their space.
If that sounds like your kind of marketing?
Let’s talk.
👉 Need help with SEO, GEO, or AI-optimized content?
🎯 Visit https://NinjaAI.com
📧 Contact: jason@ninjaai.com
