Most builders skim platform rules. That is a mistake. On modern AI-first platforms, rules are not just about moderation. They define what kinds of products are allowed to exist, which business models are viable, and where enforcement lines are drawn when something goes wrong. If you are building on Lovable, these rules are not optional background noise. They are operational constraints that shape your roadmap.
Lovable positions itself as a fast, AI-native way to build and deploy production sites. That speed comes with responsibility. To keep the platform stable, trusted, and legally defensible, Lovable enforces a strict set of hosting rules. Violations can result in site suspension. Repeated violations can result in account bans without credit refunds. Builders who treat this lightly tend to learn the hard way.
This article translates the Lovable Platform Rules into practical guidance. Not a rewrite. A builder-focused interpretation of what is allowed, what is not, and where teams often misjudge risk.
First, understand enforcement mechanics. If a site violates policy, Lovable can suspend or remove it. Appeals are possible, but only if you provide clear identifiers: the suspended site, its URL, and the project ID. Reports of malicious sites hosted on lovable.app should be sent to abuse@lovable.dev with the subject “Malicious site report.” This is a real enforcement channel, not a formality. Assume reports are reviewed.
Now, the substance.
Violent content is not allowed in any form. This includes threats, encouragement, celebration of violence, or support for organizations known for violent activity. Builders sometimes assume fictional, stylized, or “edgy” content will pass. Do not rely on that assumption. If the content plausibly promotes or glorifies violence, it is out.
Child harm is absolute zero tolerance. Any content involving, mentioning, or promoting harm or exploitation of children is prohibited. There are no gray areas here. If your product touches sensitive subject matter involving minors, you should assume heightened scrutiny and design defensively.
Abuse and harassment are disallowed when content targets individuals or groups. This includes tools, communities, or sites whose primary function becomes coordinated harassment. Even if harassment emerges through user-generated content, builders remain responsible for moderation and safeguards.
Discrimination and hate are also prohibited. Content that attacks or demeans based on race, ethnicity, nationality, sexual orientation, gender, religion, age, disability, or health status is not allowed. This applies equally to overt hate speech and to “coded” attacks that are easy for humans to interpret but harder to moderate algorithmically. Lovable will not play semantics games here.
Self-harm and suicide content is restricted. Promotion, encouragement, glorification, or distribution of such content is disallowed. Builders working in mental health, wellness, or crisis-adjacent spaces must be extremely careful. Educational or support-oriented content must be framed responsibly and clearly avoid encouragement or romanticization.
Adult content is one of the most misunderstood categories. Pornography and pay-for-view adult content are not allowed. Trafficking, solicitation, or escort services are also prohibited. However, there are explicit exceptions. Sites about adult products such as sex toys, adult literature, or adult art are allowed if they comply with all other guidelines. AI-companion sites are also allowed, again provided they comply with the rest of the rules. The line is business model and intent, not mere subject matter.
Deepfakes and misinformation are prohibited. This includes creating, sharing, or promoting deepfake content, as well as spreading misinformation or fake news. Sites pretending to be trustworthy news sources while sharing false information are explicitly called out. If your product generates synthetic media or summarises news, you must implement safeguards and disclosure. “The user made me do it” is not a defense.
Illegal or restricted goods and services are not allowed. This includes illegal drugs, unlicensed weapons, counterfeit goods, stolen property, unlicensed gambling, or unlicensed financial services. Scams, Ponzi schemes, fake coupon campaigns, or any service built on misleading promises of payouts are also prohibited. Builders experimenting with fintech, crypto-adjacent tools, or marketplaces should assume regulators’ standards apply, not startup folklore.
Private information is protected. Publishing or sharing someone’s private data without consent is disallowed. This includes home addresses, phone numbers, and identity documents. If your product aggregates, scrapes, or displays user data, consent and access controls must be explicit and enforceable.
Non-consensual images are prohibited. Posting or sharing images or videos of individuals without permission, including intimate images, is not allowed. This applies even if content is user-submitted. Builders are expected to prevent and respond to abuse, not merely disclaim responsibility.
Security and safety violations are treated seriously. Distribution or promotion of stolen login credentials, passwords, or sensitive data is prohibited. Content related to malicious hacking, phishing, malware, or illegal impersonation is also disallowed. Educational cybersecurity content is a known gray area. If it crosses from defensive education into actionable exploitation, expect enforcement.
Copyright and trademark infringement is a common failure mode. Content that infringes on others’ intellectual property is not allowed. More importantly, Lovable explicitly prohibits one-to-one copies of existing commercial or well-known sites that reuse names, logos, or branding of real businesses. These are treated as malicious impersonation and removed. Builders cloning sites for demos, MVPs, or “proof of concept” should rebrand aggressively and avoid lookalike designs.
The strategic takeaway is simple. Lovable is not a sandbox for “we’ll clean it up later” experiments. It is an operational platform with trust and safety constraints aligned to real-world legal and reputational risk. If your business model depends on skating close to these boundaries, you are building on borrowed time.
Builders who last on platforms like Lovable internalize one principle early. Compliance is not a legal footnote. It is a product requirement.
Jason Wade is an AI Visibility Architect focused on how businesses are discovered, trusted, and recommended by search engines and AI systems. He works on the intersection of SEO, AI answer engines, and real-world signals, helping companies stay visible as discovery shifts away from traditional search. Jason leads NinjaAI, where he designs AI Visibility Architecture for brands that need durable authority, not short-term rankings.
